Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) Advertising is a form of online marketing where advertisers pay a fee each time one of their ads is clicked.

It’s a fast and targeted way to drive traffic, leads, and sales, commonly used on platforms like Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and more.

???? Key Components of PPC Advertising
1. Campaign Strategy & Planning
Define goals: leads, sales, app installs, awareness

Audience targeting: demographics, location, interests, behaviors

Platform selection: Google, Bing, Facebook, LinkedIn, YouTube, TikTok, etc.

Budget allocation and bidding strategy

2. Keyword Research
(For search-based ads like Google)

Discovering high-intent keywords

Match types: broad, phrase, exact

Negative keywords (to avoid irrelevant clicks)

Competitor keyword analysis

3. Ad Creation
Writing compelling ad copy (headlines, descriptions, CTAs)

Designing image or video ads (for display/social platforms)

Creating different ad variations for A/B testing

Ensuring mobile and desktop compatibility

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